Course curriculum

  • 1

    5.1 Introduction

  • 2

    5.2 Market Research

    • 5.2A Game Plan

    • 5.2B Size Matters

    • 5.2C Market Research

    • 5.2D Customer Value

    • 5.2 Summary

    • 5.2 Free Tools

    • 5.2 Quiz

  • 3

    5.3 Branding

    • 5.3A What is Branding?

    • 5.3A What is Branding? Video

    • 5.3B Establishing Your Brand

    • 5.3C Create a Brand Book

    • 5.3 Summary

    • 5.3 Free Tools

    • 5.3 Quiz

  • 4

    5.4 Marketing

    • 5.4A What is Marketing?

    • 5.4B Strategy

    • 5.4C Marketing Your Brand

    • 5.4D Writing a Media Release

    • 5.4E Analytics

    • 5.4F Outsourcing

    • 5.4 Summary

    • 5.4 Free Tools

    • 5.4 Resources

    • 5.4 Quiz

  • 5

    5.5 Digital Marketing Masterclass

    • Video Lesson (1.19hr)